Tuesday, June 19, 2012
The Medici didn't start out as the most powerful family in Italy. In Italy, other families were just as rich, and just ambitious. But no one knew more about getting ahead than the Medici. For the Medici, the magic words in Renaissance Italy was the key to fame, fortune and survival. The Medici exploited a network "friends of friends" hangers who would do anything to stay close to family. They were the Godfathers of the Renaissance. The Medici created a lucrative partnership with another medieval power, the Catholic Church. In what had to be one of the most ingenious enterprises of all the time, the Medici bank collected 10% of your earnings for the Church. If you couldn't pay, you faced excommunication a one way ticket to hell. The Medici family became the most profitable businesses in Europe. The Pope himself had a massive overdraft. Papal connections gave the Medici bank immense power. The Medici business remained in the black while their competitors. In many societies there is nothing more humiliating than to receive a brutta figura is a loos in society.The fear of public humiliation informs every choice, every argument, every decision int he 15th Century in Italy.My opinion is that they did have a positive impact on the society because they were religious and Catholic and was sharing the money with others.